I recently conducted an informal, unreliable, and not-too-scientific study. The kind of study that many of us do to support our hunches.
I went to a couple of websites for HR associations and pulled up the agendas for their most recent annual conferences; I read the speaker bios for the keynotes and breakout sessions. I then went to the monthly magazines for a few HR and benefits associations to which I belong, and I flipped through a few of the most recent editions to read the articles’ author bios.
The question I had was this: “How many of the conference sessions and article contributions were from Trench HR practitioners?” What I found was that roughly 85% of the conference speakers at these events were professional speakers, consultants and vendors. The article submissions, except for one, were from staff writers, consultants and vendors. While the voice of the HR practitioner is growing in the non-traditional media spaces (e.g., blogs, websites, etc.), it seems to be largely absent from the more traditional “media” venues.
So What?
I had the opportunity to attend the Health Care Social Media Summit at Mayo Clinic a couple of weeks ago. One of the many interesting stories that I heard was from a social media pioneer named Dave deBronkart (@ePatientDave), who delivered one of the best keynotes I’ve ever experienced, in which he explained how he used social media in his fight to beat stage IV kidney cancer. In his keynote address, Dave demonstrated how new media (e.g., blogs) gives us freedom of the press, but that it is still the traditional media that gives us credibility and impact. In other words, we may have the ability to share our Trench HR wisdom more freely through the new media platforms, but we will not have mainstream credibility, or impact, until our message is published through traditional media.
Even if you don’t necessarily agree with the gap that I am proposing, Trench HR pros still seem to be largely voiceless on the conference platforms, and in our own professional publications. To me, that speaks volumes about the perceived gap in our credibility. If the traditional media theory is true, I can’t help but notice that it is easily remedied.
What do you think? Why aren’t more Trench HR practitioners speaking and publishing?


